mondays only

Mondays Only is a brand concept built on wondering what it might look like for a restaurant to open its doors for just one night a week, when all the others usually take a break. It’s cozy American diner meets French bistro meets exclusive supper club, and it marries details of deep, moody green with a bright sage-mint in a tone-on-tone union. This is completed with a swoopy, dramatic script and an extended sans-serif typeface, along with a bit of fun in a wavy checkerboard brand element.

This concept, thus far, was entirely created in Adobe Illustrator.